Scaling Demand for an Insurance Tech Platform
Date:
Apr 6, 2025
Clients:
Address:
India
Budget:
A growing insurance technology platform sought to build visibility among insurance brokers and intermediaries across India and the MEA region. While the product had strong technical capabilities, the brand needed a marketing strategy and funnel that could create awareness, generate leads, and accelerate sales adoption.
Challenge
Limited recognition in the crowded Indian InsurTech market.
Needed to position effectively for both insurance brokers and intermediaries.
No structured funnel to nurture interest into qualified opportunities.
Sales pipeline growth was slower than desired.
Our Approach
We designed and executed a full-stack marketing and demand-generation engine:
Positioning & Strategy – Developed brand positioning aligned to insurance brokers and intermediaries across India and MEA.
Content & Funnel Design – Built a structured content matrix to power awareness, nurture, and conversion.
Targeted Campaigns – Scaled email marketing, LinkedIn InMail campaigns, organic content marketing, and social programs.
Integrated Funnel – Set up a lead funnel that aligned seamlessly with sales, ensuring visibility from top-of-funnel to pipeline.
Results
Website traffic grew 140% organically within six months.
Inbound lead flow scaled 2.5X.
Organic social became a consistent growth driver, contributing up to 30% of total inbound traffic.
LinkedIn InMail campaigns delivered a 28% response rate, generating a steady pipeline of insurance brokers and intermediary meetings.
Email campaigns achieved 35% average open rates, nurturing cold contacts into sales-qualified opportunities.
Overall, the integrated funnel reduced lead-to-opportunity conversion time by nearly 20%, accelerating sales cycles.
By combining positioning, content, and integrated funnel management, we turned complex insurance tech offerings into a clear, lead-generating engine. Marketing now drives predictable pipeline growth, with organic and targeted channels consistently fueling new opportunities.
Discover how a structured demand engine can turn your market presence into measurable growth.
